protein bars

Is this really a protein bar?!

Our Joe's Bars are truly something special, which is why we named them after our company founder, Joe Weider. Despite their absolutely flawless nutritional values, our Joe's Bars outshine all regular chocolate bars in terms of taste – and they make it look easy! You can chose between our delicious Joe's Core Bars, with their irresistible protein filling, or our Joe's Soft Bars with their extra soft texture and delicious caramel layer. If you can't decide, we have a simple solution: Just order both!

Maximum protein content

Our 60% High Protein Bar is the undisputed champion when it comes to protein content. The small 45g bar delivers an incredible 27g of protein and is the perfect snack to fuel your muscle growth. Our delicious 40% High Protein Bar is also highly functional and fits perfectly into every meal plan. Both bars contain little sugar and plenty of high-quality protein to support you in achieving your athletic goals.

Too many restrictions hinder your progress

If you want to successfully lose or maintain your weight, you shouldn't impose too many restrictions on yourself. The more you limit yourself in terms of food choices, the more difficult it will be to stick to a low-calorie diet. Instead of completely banning foods, you should consciously enjoy them and incorporate them into your diet in moderation. Thanks to WEIDER®, however, you can also choose lower-sugar, lower-calorie, or higher-protein alternatives. Fancy a chocolate bar? How about our delicious Joe's Soft Bar? This outrageously delicious bar is absolutely on par with regular candy bars and sweets in when it comes to taste and indulgence!